Geert Vercaeren is a senior leadership coach, organization development consultant, author and entrepreneur with more than 30 years of experience in leading complex business transformation, organization development and strategic change projects. He has worked in close partnership with many corporations, public institutions and venture capitalists, as well family businesses and small and medium-sized enterprises.

Examples of the larger organizations he has worked for are Eiffage, Roche Diagnostics, Galapagos, Droia Ventures, Shire-Takeda, GSK, UCB, Johnson & Johnson, 2 Bridge, Baloise, Tomorrowland, Sweco, Philips, BASF, Total, ExxonMobil, Shell, Cargill, Hewlett-Packard, Nissan, BNP Paribas Fortis, SWIFT, Umicore, bpost, ENGIE, Deloitte, European Commission, etc.

Before he founded his company (B15) in 2016, Geert took up different leadership roles in leading consulting firms. During his 10 years at Deloitte, he was leading client projects, developing business and realizing significant growth of the Belgian consulting practice focusing on Strategic Change, Organization Transformation & Talent.

He graduated with distinction from INSEAD’s Executive Masters degree in Organizational Psychology, holds an MA degree as Commercial Engineer, Behavioural Economics certificate from Harvard Business School and a Co-active® Coaching certificate from The Coaches Training Institute. Since graduating from INSEAD in 2016, Geert has remained actively engaged with INSEAD’s alumni community. He co-founded the INSEAD Mastering Change Global Club and currently serves on its board, fostering connections among alumni to share insights and best practices on change and transition.

In all of his work, Geert starts his project from the challenge and ambitions at business level and in addition integrates psychologically informed approaches focusing on underlying motivational forces, deeper sources of energy and behavioural patterns. He strongly believes it is key to understand deeper motivations and resistance to change and to uncover and tackle the root of potential dysfunction rather than to simply deal with its manifestations.

He is author of the book Humanizing Strategy and founder of B15, a consulting company dedicated to humanizing strategies.

Geert also serves as a mentor and speaker for young entrepreneurs, volunteering his time to share insights from his entrepreneurial journey with high school students. In addition, he is volunteer Therapist at TEJO (Therapists for youth), supporting adolescents and young adults through free, anonymous, and accessible short-term counselling.